Customer service should never be turned off at 5:00 pm. For successful businesses, customer service is a 24-hour endeavor. Most businesses that meet with even moderate success have a decent understanding of what they do. However, a surprising number—the majority of...
Despite what the old cliche says, the customer isn’t always right. So what should you do when they are wrong? If you’ve been in business more than a day, you’ve probably heard the tired old saying regarding how customers are always right. In the real world...
Everything Old is New Again, Including Clients Client acquisition and retention efforts often ignore an important group: the ones that got away. Here’s how to win former customers back. You might know the customer service truism (backed by plenty of real-world...
Marketing and Customer Service might seem like separate initiatives, but the two actually have more in common than you might think, which is why small businesses should consider intertwining strategies. About half of all small businesses fail within five years,...
Small businesses thrive when they are able to build a loyal, local following. Here’s how your company can build a local community of engaged customers and brand advocates. Every business can benefit from an engaged customer base, driven by a true sense of...
