Benefits of a Bilingual (Spanish Speaking) Answering Service
You understand the benefits of a call center and how it greatly increases revenue for your business. However, you’ve noticed an increasing amount of clients you are unable to accurately communicate with because of a language barrier. This leaves your company with an entire untapped clientele. How can this be fixed? Possibly by asking yourself – should your answering service be able to speak Spanish? According to a Pew Research Center analysis of the 2011 American Community Survey by the Pew Research Center, 37.6 million people ages 5 years and older speak Spanish at home. The number of Spanish speakers has grown rapidly in the U.S. in recent decades but how does this affect you? More and more businesses are seeking bilingual call services and most have begun offering these services for no additional cost. This represents a cultural shift. The shift in attitude has led to U.S. citizens taking Spanish more seriously.
Bilingual call centers means a more comfortable, memorable, and productive experience for customers. Being able to help Spanish speaking clients just as any other customer provides the companies you’re working with an opportunity to receive references from friends and family members. There is an entire untapped client pool when companies are only able to communicate with English speaking customers. By offering bilingual services this prevents companies from missing sales opportunities and wins instant rapport with clients. This also allows your call center to actively take calls from English and Spanish speaking individuals alike.
Providing a bilingual answering service solution also improves image. In addition to your bilingual call center creating a more professional business this also creates more jobs within your company. With the rising demand for bilingual call centers offering such services this increases the chances of your call center being the first choice for companies looking for your services. The Census Bureau predicts the number of Spanish speakers in the US to rise to approximately 39 to 43 million by the year 2020. Given these demographics no one can afford to overlook this untapped clientele.
An answering service that speaks Spanish can be your outsourced solution to quickly adding or decreasing staff. Businesses of all sizes undergo change and often this leads to the need for training new staff. By bringing in new, bilingual staff this leaves the core employees to focus on essential business activities. When your services enable other businesses to grow and reach more consumers you are allowing your business as a call center to flourish and be a top contender for businesses seeking call centers. There is a slow but steady shift because of the lifted language barriers companies across the United States have once faced. One of the fastest growing client pools can easily be reached while opening doors for companies across the U.S.
